Webinars & Events 

Spin Up Experimental Revenue Streams

About this event

Date: July 28^th, 2021
Time: 10:00 AM – 11:00 AM PDT

Fans want access to their sports and esports teams and events in a seamless, engaging and secure way. Properties need to ensure fan loyalty – and to capitalize on that loyalty – by rapidly testing adoption of targeted, original content and products throughout the year.

Join SBJ and Verimatrix X date for a view into:

How to match the customer segment to the ideal product and experience?
How to leverage data in testing of new fan products and content?
How do you select the right broadcast and data tools for revenue maximization?
How to gain the trust of fans and simplify their experience by fan persona?

PANELIST LINEUP

Moderator: Eileen Silvergleid, CRO, Sports Business Journal

Speakers

Adam Heintz, Senior Vice President of Business Intelligence, Monumental Sports and Entertainment
Naveen Narayanan, Director, Product Management – OTT Sports Solutions, Firstlight Media
Lu Bolden, Chief Revenue Officer, Verimatrix

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