Retention and Churn in OTT

Date: June 9th, 2021
Time: 11:15am Central Time

The confluence of COVID-19 and the launches of highly attractive new entrants into the market significantly affect the behavior of video-starved consumers. The subscription OTT service stack continues to go higher and higher as subscribers add many of these new services plus choose from a long tail of mid-size and smaller offerings to fill in gaps in their content portfolio.

In this presentation, Sebastian Braun will bring his insights about customer churn, evaluation and uptake of services, and strategies for maintaining and retaining OTT subscribers.